Technical Articles by Detlev Johnson
Supplementing site navigation with links.
Don't let your navigation keep you out of the search engines - it's all about the links. Follow these basic principles for maximum effect and get found! NEW!
Read Detlev's FREE eGuide to SEO.
Learn the holistic approach to search engine visibility. Read the Web Search background and begin adopting Detlev's eGuide standards of practice!
Landing Page and PPC Resource list
Resources to help you learn more about landing page testing and PPC solutions.
Use Robots Exclusion to inoculate yourself against potential domain spam penalty
Spammy domain networks optimized for search engines are getting negative attention these days. Don't risk getting banned for spam if your site(s) appears as duplicate listings. Learn how to use the Robots Exclusion to inoculate yourself against potential domain spam penalty.
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Overture buys AltaVista, then FAST. Why? Detlev and Kevin Lee from Did-It weigh in.
XML Trusted Feed for Marketers: An Overview
Don't get stuck in the hype. In this article we clear the air and explain when XML trusted feed is useful, positive and profitable. If you manage a site with 500 pages or more - especially if you have frequent fresh content (like sale pages) with limited online shelf lives - it's time to take a peek on this powerful search strategy.
XML at a glance: Can you trust trusted feed
Ten ways to tell if trusted feed services are right for your business.
SEO resources: XML trusted feed
Interested in learning more about XML trusted feed services? These SEO resources will help demystify XML for marketers. Plus a sampling of companies that provide value-added trusted feed services.
XML (trusted feed) Meta Editing
Techie talk with Detlev Johnson. Keyword-forking, machine vs. human meta tag editing for trusted feed (XML) and more, all reviewed from the marketer's perspective.